The Playbook Library

13 free playbooks, each one a system we actually run, written down step by step. Built for operators who already have a business, already spend on marketing, and want it to produce more. Pick the problem that is costing you the most.

Paid ads

The CPM Reduction Playbook

The platform charges you before you ever get a lead. This is how you stop overpaying it.

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Paid ads

The Ad Creative Testing Playbook

Your winners die and nothing new scales. A testing structure that keeps feeding the machine.

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Paid ads

The Pixel Conditioning Playbook

Lead quality fell apart and nobody changed anything. Here is what is actually shifting who the platform sends you.

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Paid ads

The DM Ads Playbook

Instagram DM ads, run the way that books qualified conversations instead of dead chats.

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Funnels

The Call Funnel Playbook

The funnel shape built for selling high-ticket over the phone, step by step.

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Funnels

The Webinar Funnel Playbook

How to scale a webinar funnel without the numbers falling apart as spend goes up.

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Funnels

The VSL Playbook

Nobody is watching your VSL. What to change so the page sells anyway.

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Offers

The Cold Traffic Offer Playbook

Offers that convert your warm audience die on cold traffic. Build one that does not.

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Diagnosis

The Funnel Bottleneck Guide

Flat month after flat month. Find the one step in your funnel that is capping everything above it.

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Diagnosis

The 30-Day Takeover Playbook

What I would do first if I took over your business for 30 days, in the order I would do it.

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Positioning

Who You Sell To Changes Everything

Same funnel, same effort, richer buyer. Who you sell to decides what everything else is worth.

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Retention

The Client Retention Playbook

Stop refilling a leaking bucket. Keep clients so well they never leave.

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Sales team

The Closer Recruiting Playbook

Your funnel is fine and your closers are not. How to recruit the top ones before your competitors do.

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Go get richer.Jeremy Haynes, Megalodon Marketing